1. GENERAL TERMS
1.1. SIA Black Raven Apparel (hereinafter – the Seller) is committed to protecting and respecting your privacy. We strive to ensure that our processing of personal data complies with the European Parliament and Council Regulation (EU) 2016/679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).
1.2. The Seller collects the customer’s personal data when the customer:
- Subscribes to receive updates;
- Purchases products;
- Participates in contests, lotteries, or surveys;
- Visits or browses the black-raven.lv website.
1.3. The Seller retains personal data only as long as it is necessary to achieve specific purposes.
2. CATEGORIES OF PERSONAL DATA PROCESSED
2.1. The Seller is entitled to process the following categories of personal data:
- Data provided by the customer;
- Name, surname, personal code, or date of birth;
- Correspondence address, phone number, email address;
- Communication data. Information from email messages related to the customer’s communication with the Seller;
- Cookies – data on website visits;
- Date, time, and volume of internet browsing.
3. BASIS FOR PERSONAL DATA PROCESSING
3.1. Customer consent.
The customer’s consent is their free will and independent decision, which can be given/withdrawn at any time.
3.2. The Seller’s interests, which are based on offering quality services.
The Seller is entitled to process the customer’s personal data to the extent necessary and sufficient to ensure timely, quality, and convenient service, as well as for the establishment and support of internal processes.
3.3. Fulfillment of legal obligations.
The Seller is entitled to process the customer’s personal data to comply with regulatory requirements and to respond to lawful requests from state and municipal authorities.
3.4. Contract conclusion and execution.
To provide quality services and customer service, the Seller collects and processes certain personal data.
3.5. When processing the customer’s personal data, the Seller may perform profiling to grant bonuses and send automated individual offers.
4. PURPOSES OF PERSONAL DATA PROCESSING
4.1. For providing services and selling goods:
4.1.1. Customer identification;
4.1.2. Preparation, conclusion, and proof of contract;
4.1.3. Delivery of goods and installation and provision of services (fulfillment of contractual obligations);
4.1.4. Ensuring/maintaining service operation;
4.1.5. Fulfillment of warranty obligations;
4.1.6. Improving goods and services, developing new goods and services;
4.1.7. Promoting, advertising, and distributing the use of the service;
4.1.8. Customer service;
4.1.9. Review and processing of applications and complaints;
4.1.10. Retention of customers, raising loyalty, measuring satisfaction;
4.1.11. Administration of payments;
4.1.12. Maintenance and improvement of websites and mobile applications.
4.2. For business planning and analytics:
4.2.1. Statistics and business analysis;
4.2.2. Planning and accounting;
4.2.3. Measuring efficiency;
4.2.4. Ensuring data quality;
4.2.5. Conducting market and public opinion research;
4.2.6. Preparing reports;
4.3. Providing information to government authorities and operational entities as required and to the extent specified in external regulatory acts.
4.4. For other specific purposes for which the customer is informed at the time they provide the relevant data.
5. DURATION OF PERSONAL DATA STORAGE
5.1. The Seller retains and processes the customer’s personal data as long as at least one of the following criteria exists:
5.1.1. Only as long as the contract concluded with the customer is in effect;
5.1.2. The data is necessary for the purpose for which it was received;
5.1.3. As long as external regulatory acts allow the Seller or the customer to exercise their legitimate interests (e.g., to submit objections or file a claim in court);
5.1.4. As long as one of the parties has a legal obligation to retain the data;
5.1.5. As long as the customer’s consent for the relevant data processing is in effect, if no other legal basis for data processing exists.
5.2. After the circumstances mentioned in this point cease to exist, the customer’s personal data is deleted.
6. DISCLOSURE OF CUSTOMER INFORMATION
6.1. The Seller does not disclose the customer’s personal data or any information obtained during the provision of services and contract performance to third parties, except:
6.1.1. If the relevant third party needs the data within the framework of the concluded contract to perform a function necessary for the execution of the contract or delegated by law;
6.1.2. With the customer’s clear and unambiguous consent;
6.1.3. To persons specified in external regulatory acts upon their justified request, in accordance with the procedure and extent prescribed by external regulatory acts;
6.1.4. In cases specified by external regulatory acts for the protection of the Seller’s legitimate interests.
7. COOKIES
7.1. When you visit our websites or use them, or use our services, applications, tools, or communication channels, we or our authorized service providers may use cookies to help us better, faster, and more reliably serve you, as well as for advertising purposes.
7.2. Usually, cookies do not store any information that can directly identify the user’s identity, but your personal information that we process may be linked to the use of your computer or other devices, including browsing websites and other information obtained and stored with the help of cookies.
7.3. Ways to manage your cookies:
7.3.1. External sources;
7.3.2. Browser settings;
7.3.3. Cookies from our website.
7.4. Third-party websites.
7.4.1. We may cooperate with third parties (commonly referred to as service providers) who, with our permission, can place third-party cookies on websites or in our service locations, applications, and tools. These service providers help us serve you more efficiently, quickly, and reliably.
7.4.2. Please note that third-party cookies are subject to third-party privacy policies, and we do not assume any responsibility for the privacy policies of third-party cookies.
8. MARKETING COMMUNICATIONS
8.1. With your consent, we will provide you with marketing communications via email, SMS, or phone calls to the number you provided, to keep you informed about our news and familiarize you with our products.
8.2. You can opt out of direct marketing communications at any time. You can do this by:
8.2.1. Contacting us via email: store@black-raven.lv
8.2.2. Contacting us by phone: (+371) 20 606 336
8.3. By opting out of direct marketing communications, we will update your personal data processing settings so that direct marketing communications will no longer be provided to you.
8.4. Even if you opt out of direct marketing communications, we will continue to provide you with information about the services you have ordered (e.g., the latest information about your order).
